The main purpose of the music video is to promote the sale of the song, almost every song has a music video.
Gangnam style promotes the song with its famous dance performed during the song, this has made it more popular and every time the dance is performed it reminds us of the song.
What other purposes might there be a music video?
To make profit for the record company and artist
To deliver a political or social message
Pure entertainment
Extends playability of the song
This video 'Firework' sends out a message to viewers that whatever happens you should never give up, Katy Perry delivers messages in most of her songs
Gangnam style could also be put under 'Extending playability of the song' because the famous dance in it makes the song be played more.
How might an artist extend their income through having a music video?
Income could be extended because it could lead people to other products of theirs such as biographies, Fashion Lines and Perfumes. They also direct them to youtube and Vevo for advertising revenue.
This is Don Broco and they often use Vevo to promote their videos which gives them more advertising revenue.
Videos that have attained 100 million views are recognized with the mark of being 'Vevo Certified'
Rihanna is top of the Vevo Certification list with 15 of her videos reaching over 100m views but Justin Bieber has the most viewed video uploaded by Vevo with 'Baby' this has been viewed over 900 million times.
Miley Cyrus has achieved Vevo Certification in the quickest time ever, it only took her 6 days to reach the feat with her song 'Wrecking Ball'
Describe how and why music videos have been used to fill in for bands on tour or when otherwise unavailable?
Top of the pops used live bands/dance troops such as pans people to fill in for people who were unavailable.
How have music videos opened up ways to get music to the masses?
Music videos have shown music in a whole different light
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